When Sam Coronado founded the Serie Project in 1993, he envisioned a workshop where underrepresented artists could benefit from collaboration and learn the serigraphy technique. In the last two decades the organization has fostered over 250 artists from different professional levels and ethnic backgrounds, who together have produced a rare and special collection of serigraphs.

Serigraphs from the Serie Project have gained the attention and support of multiple museums, such as the Los Angeles County Museum of Art in California, the Austin Museum of Art in Texas, and the Hispanic Research Center at Arizona State University in Tempe. Selected prints have been featured in the PBS Series "Art Journeys" and in the publications Triumph of Our Communities, Chicano Art for our Millennium, and Contemporary Chicana and Chicano Art. Artwork from the Serie Project is also part of a number of prominent private collections, including the Ricardo and Harriett Romo Collection and the Gilberto Cardenas Collection.